Route O’Clock

This 24-hour clock creates a picture of the varying signal strength throughout the day, so people can make the most of their internet connection.

We have tons of juicy data about your experiences online. For example, we know the best times to connect to the web throughout the day. As demand for bandwidth grows, this information becomes increasingly useful. So, what better way to bring the subject to life than through our beautifully designed Route O’clock? Complete with twenty-four glowing segments, the display indicates signal strength as time passes. In future, our customers could be able to choose the very best times to enjoy bandwidth-hungry activities like watching internet TV, or playing online games.

This router is essentially a twenty-four hour clock divided into half hourly segments. As a reaction to the broadband signal, a different traffic light colour indicates bandwidth strength at each interval.

It is, in design, an object of reflection – helping the user to manage their time online more efficiently, understanding and making the most of bandwidth strength in the local area throughout the day.

Alon Alex Gross
Project Leader,
Goldsmiths